Just like many other industrial endeavors in the country, Elite has made phenomenal progress towards achieving perfection in the printing technique and can proudly claim to be the “Pioneers in the art of Printing and Packaging.

Chairman Dr. Ahmed Mirza Jamil, T.I. (Tamgha-e-Imtiaz) a diploma holder in painting from the prestigious J.J. School of Arts in Bombay and the winner of Dolly-Cursctj Mural Decoration Prize – the first and perhaps still the only Muslim to be bestowed with this coveted Award, decided to enter into the printing arena. He was encouraged and guided by his father Noor Ahmed, an artist and lithographer of repute.

In 1951, Dr. Ahmed Mirza Jamil, T.I. founded Elite Publishers – an offset printing press in Karachi, Pakistan’s largest city and the center of ever growing industrial activities. The modest beginning was made with one German Rota print R/30 and a mere two-person staff – a printer and an office boy. The first job undertaken was printing of the highly acclaimed pencil sketch of the Quaid-e-Azam by Noor Ahmed’s eldest son Mirza Manzoor Ahmed, who specialized in realistic portrait sketching.

Today Elite’s facility occupies a plot of 2.25 acres, with an imposing first class constructed building on over 74,000 sq. ft. This structure has been recently renovated to meet the demand of changing technology and efficiency in operations. The size of the facility allows Elite to have the largest competitive advantage in the country – a complete printing and packaging solution under one-roof.

The tradition of winning National prizes for excellence in printing and manufacturing of calendars and diaries were set soon after Elite’s inception. Elite Publishers also won International Awards in Japan for a calendar printed for a multinational Petroleum Company and got recognition for a P.I.A. calendar in Germany. It is all the more heartening because both these countries are themselves regarded as the very best in quality printing.

Elite won two bronze medals for quality of book production at the prestigious Leipzig International World Book Fair. The Award winning books were “Architecture and Art Treasures of Pakistan” and “Khush Zaiqa”. The latter is perhaps the only Urdu book to win an award at any International book festival for high production standard.

One of the major contributions of Elite has been to act as a training ground to its personnel. Elite encourages entrepreneurship and some of the personnel after acquiring training at Elite are now well settled in the Middle East, Europe and North America. Elite is proud to have contributed to the nation’s development in a vital field. Young men trained by Elite are an asset to the country  and are now spreading goodwill and earning valuable foreign exchange for the country from all over the world.

In collaboration with the Japan Association of Graphic Arts Technology, Dr. Ahmed Mirza Jamil, T.I. conducted free correspondence course in offset plate making and presswork. The course was free for students and the expenses were jointly borne by Elite and Japan Association of Graphic Arts Technology with active participation of few other organizations.

Elite has personnel strength of more than 150 employees. These include highly technical and skilled officers in middle and upper management, boasting vast experience and high quality production to match national and international standards.

In 2004 Elite Publishers introduced its new Division – ELITE CONCEPTS. In this division a team of highly seasoned Design Professionals use their in-depth industry experience, individual talents and dedication to provide clients with great Concepts and Designs for their Print media.

Elite Concepts brings customized solutions to every creative challenge on behalf of the client. The Designing Services include but are not limited to the following: Concepts and Designing of Annual Reports, Books, Periodical Magazines, Corporate Identity, Packaging, Diaries and Calendars.

With this new division, Elite now provides a complete print solution. Clients can get their designing and printing done in-house from Elite, ensuring confidentiality, quicker turn-over times and an over-all stronger product in finished form.

Elite is proud to have most of the Multinational and well-reputed National organizations as its clients and has provided services to names beginning with all the letters in the alphabet. (see client list)

Elite is also the first in the industry to attain ISO-9002 certification from Germany and England. This further supports our image as the best and consistent in quality output. All these achievements help us ensure that the client receives the best service and highest printing quality which ultimately sets Elite apart from the competition – Over the 50 plus years, Elite has rightfully attained the status of an institution. (see achievements)

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